I have decided to analyse Kings of Leon's Only by the night advert as I think that the advert is different to other adverts I have viewed. The font that is used on the band's name and title of the track is very robotic as it is uses serif lettering. Also by using the underscore to separate each word makes the writing stand out. I like the basic colour scheme that is used as only red and different shades of green are used. By using the different shades of green it shows the level brightness in which on the advert it is quite dull and dark. The image that is used is interesting as it is a mixture of two images placed into one. The image of the owl mixed in with the images of the Kings of Leon members, seems surreal. I think this would have an impact on the audience as the image is surreal and usual. So the usualness could appeal to the audience and persuade them to be interested in King's of Leon's style of music. The genre of this band is alternative rock, so I thought this could give me some inspiration to use the basic colour scheme, also to use an interesting image in my advert, as I am using Ellie Goulding to do my advert the genre is folktonica which is an alternative style of music.
Also I am analyse a second avert, I chose Katy Perry as the advert itself, caught my attention as it is so bright and colourful. The font used on the artist's name is significant because it is used on other advertisements, it the artist's trademark font. This could be useful as I could apply this and use the same font on my own digipak and advert. The smaller font is used well as it is clear to read and understand, this is important, as important detail is being provided. The advert uses many bright colours, the red and pink on the shirt worn by Katy Perry suggests that she has a bright and colourful personality, this could replicate what she is like as an artist. The range of colours work well and do not clash, this shows that careful consideration has been taken into account to prepare the advert. The white fence in the background suggests perfection as a white picket fence is always shown in a ''dream world'', hinting the artist acts artificial. I am not keen on the smaller image of the album cover, as it is hard to distinguish on a page that is multicoloured, although it is promoting the album as well as the track. I could can gain inspiration from this advert as the genre is pop and in Ellie Goulding's music there are slight influences of pop used. So I could photo shop to edit the images, to seem slightly surreal but related to the artist.So in conclusion I could stick to a basic colour scheme but use images that will be surreal and interest the audience.
The target audience of Ellie Goulding is important, the advert needs to appeal to them. If they see a Ellie Goulding advertisement they want to see something that is quirky, something typical that represents her as an artist. It also needs to feature, the important details, so that her fans are able to access to when the single is released. The advert could be advertised in many places, as her target audience is bewteen 16 and 45. Places could include Ellie's website, music magazines, posters in local places in interest to where her fans might be able to see the poster, also via Twitter, Facebook and MySpace.
I decided to used a close up shot of the artist as I think it will show the emotion of the artist, into how much her music means to her. The facial expression is meant to be natural, unfortunately I am unable to draw lips and show this, but the image on the actual advert will. I chose a sans serif font as this is associated with the artist, also is the colour. I like that the background stands out, as it gives a real sense of the theme of album, and possible locations music videos might be shot. The key information about the album, I like it is positioned under the artist's name, as it is still large enough to read, I decided against this advert as I felt that there was no enough details about the album.
For this flatplan, I made it similar to the flatplan that is above, as I really think that the image and the background has potential to work for an advert. I think the close up shot, which engage well with the audience, as the artist is looking straight forward. Also I like the background as it reflects, where the artist is most natural as gives a sense of where a music video would take place. I think that the information written in pencil, is positioned well, as it is easy to read and does not draw too much attention away from the main image, which is the focus of the advert. Overall I have chosen to use this design for my advert as I feel it has the potential to be edited to being the most professional and best reflects the artist.
I like this design as the background plays a large part of the advert, it is interesting, as normally on adverts, the focus on the artist would be a close up shot to catch the eye of the audience. The position of the artist, is good as it is placed in the centre and will still attract enough attention. I think the 'Ellie Goulding' font is slightly too large for this advert, as it seems that it is not necessary to be this large. However I like the colourscheme as it sticks to a limited amount of colours. The only problem I have with this flatplan is that I think there is more information, than image, in which I think that the image should slightly hold more of a focus. Also I think the size of the artist is too small to attract the audience, as they might miss the point of the advert and unable to recognise artist.
Here is my final advert
Evaluation
The image I decided to use is similar to the one in the digipak, I decided this as I thought keeping the same theme will link the two projects together, also the person is facing towards the camera and will draw attention to the female audience. I think having a black background is effective as the colours contrasting against it are effective as the colours stand out and easy to read. Giving information on some tracks that are featured will attract the female audience as they are the artist's most recognisable tracks, so this will persuade them to purchase the album.Using sans serif font on 'ELLIE GOULDING' is good as its eye catching and less serious looking then structured serif lettering. I decided to contrast gold and white as they are both light colours and show they are unique, such as the Polydor logo is white to show it is a trademark company. Whereas gold font was used for the website as it is associated with Ellie Goulding which is seperate trademark, as that colour is part of her trademark. A slight problem I found was that contrasting the white scarf against some of the lettering was difficult. I tried to edit the hue, brightness and contrast but this had no effect, so this could be a lesson learnt when trying to improve the advert.
For the feedback that I received from Facebook the colour of the red and white font work well with each other, as somebody said it reflects well against the black background, it really stands out. I have received positive feedback from changing the colour of the grass to sepia, it makes the advert look more professional and effective. Using the gold font is good as it links to the digipak as the same colour is used, also the colour plays subtlety against her name 'goulding'. The suggestions to improve it is not to disorientate 'Ellie' as it does not quite match the surname and fix the white line in the image.
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